ECCO is a certification committed to bringing clarity, integrity, and intention to the clean cannabis movement. tïme-heïst partnered with ECCO to clarify and amplify their brand mission across both in-person and digital touch points ensuring an updated, relevant, and consistent tone of voice and cohesive identity for new and existing audiences alike.

Beginning with a brand definition workshop, deep diving into evaluation and refining of ECCO's positioning, brand role, and core messaging points, from there, a positioning statement was developed to articulate the brand's unique place within the competitive cannabis landscape, grounded in ECCO's strengths, ambitions, and audience needs. Taglines were crafted to accompany the logo and distill ECCO's value within the clean cannabis space, alongside a key messaging document identifying value propositions designed to resonate across digital and in-person channels.

To establish a strong visual and verbal foundation, tone of voice writing samples were developed to embody ECCO's personality, paired with creative research and mood boards exploring art direction across logo, typography, color palette, and photography. The existing design system was then refined and expanded across social media, print, video, and web with custom social media templates designed to ensure a consistent and professionally crafted brand presence beyond standard graphic tools.

This work culminated in a 4/20 campaign that influenced ECCO's Meta presence by 762% and earned a feature in the June 2026 issue of Hiii Magazine.

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