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Jetty Extracts is a California-originating multi-state cannabis brand engaged in quality, valuing transparency, and a deep connection to the farms and people behind their products. tïme-heïst partnered with Jetty Extracts to expand their audience reach, amplify brand presence, and build an authentic social media identity on a nationwide scale by balancing evergreen storytelling with timely, relevant content across platforms.

The engagement kicked off with a fast-track discovery period, condensed from the standard month-long process into two weeks given an established familiarity with the brand. This phase included audits, listening tours, and background research across farms, manufacturing, and key individuals which laid the groundwork for a content strategy in Jetty's voice and visual identity.

From there, tïme-heïst has executed ongoing monthly content support over the past two years, with biweekly check-ins to keep content aligned with trending topics and company objectives. Each month included a refreshed content strategy, intentionally designed posts with captions tailored to platform and brand voice, alongside short-form video reformatted for Reels.

The partnership has expanded, growing the scope to include community engagement, reels content creation, LinkedIn content, and Influencer and UGC support. tïme-heïst also works to keep Jetty Extracts up to date with the latest in Meta compliance and account integrity ensuring Jetty avoids deletion by the platforms as so many cannabis accounts have faced.

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